One of Russia’s most popular food product labels |
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Savara
Group is the exclusive owner of
the trademarked Manhattan brand, one of Russia’s
highest-profile food product labels. The exotic Manhattan
logo and product lines of whole bean and instant coffees,
canned meats, confectioneries and nuts, among others,
have an exceptionally strong appeal for Russian
consumers. The Manhattan brand has long been associated
with high-quality yet affordably priced products. The market potential for Manhattan products is phenomenal. By bringing a high-quality Western image to staple food items, Manhattan is poised to become the brand of choice for more than 250,000,000 consumers. |
The success of Manhattan is a perfect example of Savara Group's ability to apply highly effective Western product marketing strategies to the Russian market: the company sources high quality ingredients from reputable and dependable suppliers, test-markets its products, targets the broadest possible consumer base, and then provides comprehensive marketing and advertising support. Manhattan’s yearly advertising budget of over $ 1 million utilizes television and print formats, high-visibility billboards in heavy traffic areas, and sponsorship of popular sporting events. The Manhattan brand is also backed with promotional tools including point-of-sale posters and stickers, and premium incentives such as its popular T-shirts and coffee mugs. |
